facebook group settings

Facebook has just announced some changes coming to Facebook Group settings, and they are meant to streamline things for group owners. In the past, group owners have had three choices when setting up a group:

  • Public
  • Closed
  • Secret

Now, they will be simplified into TWO categories:

  • Public
  • Private

This should help with any confusion that group owners have seen, when trying to figure out the difference between “secret” and “closed,” which happened more than you can imagine.

“We’re making this change because we’ve heard from people that they want more clarity about the privacy settings for their groups. Having two privacy settings — public and private — will help make it clearer about who can find the group and see the members and posts that are part of it. We’ve also heard that most people prefer to use the terms “public” and “private” to describe the privacy settings of groups they belong to.”Facebook

Admins can find the new controls in their group settings today! Remember, the future is PRIVATE (per Zuck, anyway).

facebook algorithm

This week, Facebook released some new information regarding its algorithm, and how it may be changing. Based on results from surveys they conducted, users should see more posts from people that they interact with on a more regular basis.

But wait, this DOES NOT mean that we need to resurrect the “Facebook is only showing me posts from 25 of my friends!” cry for help, but it DOES mean that likely you will start seeing more of your friends posts.

“This doesn’t mean News Feed will be limited to posts from only certain people and it doesn’t mean you will necessarily see more friend content. Rather, you will likely see posts from those you have close relationships with higher up in your News Feed.”

Facebook promises that they will continue to survey people to see how their actions have changed over time, and plans to adjust the algorithm as their users change.

What does this mean for businesses that have a Facebook Page? Well, they will be doing the same thing with Pages and what links are floated to the top of timelines. It will not only be limited to Page updates, but also what TYPE of updates users prefer (could be video, graphic posts, etc.).

“These changes aren’t meant to show more or less from Pages or friends. Rather, the Page links that are surfaced to people will be ones they find worth their time — and the friend posts will be from friends people want to hear from most.”

So, how does this sit with you?

Facebook To Restrict Facebook Live For Rule Violators

“Today we are tightening the rules that apply specifically to Live. We will now apply a ‘one strike’ policy to Live in connection with a broader range of offenses. From now on, anyone who violates our most serious policies will be restricted from using Live for set periods of time – for example 30 days – starting on their first offense. For instance, someone who shares a link to a statement from a terrorist group with no context will now be immediately blocked from using Live for a set period of time.”

Only time will tell how effective these steps will be, but kudos to Facebook for acting swiftly to ATTEMPT to stop this from happening again.

They have also invested $7.5 million into new research which will help “improve image and video analysis technology” (Facebook).

Fingers crossed we see a difference!

Facebook Video Best Practices

A lot of information came out of the Facebook camp over the past week, and as I am sorting through all of it, I am sharing with all of you.

So many of you have questions surrounding video on social media – specifically, Facebook. Facebook has heard you. There are some new updates coming surrounding how Facebook “ranks” videos that are shared on their platform. Today’s post is not about that, but stay tuned, as that information will be coming next!

Facebook released some brand new “best practices” when it comes to utilizing video on their platform, and here is the nutshell information:

ORIGINALITY

Share ORIGINAL content that YOU have recorded, produced, etc.

One of the practices that harm your distribution is when you share content that has been shared throughout Facebook already that you did not create yourself. No, sharing your OWN content will not harm you. Your Page should be your platform — a place to show the world who you are and how you think or create. Content that reflects that authenticity should have strong originality signals on Facebook.

AUTHENTICITY VS. CLICKBAIT

Let me just get right to the point here, no one likes clickbait. Be authentic about what you are offering in your video, and do not pull people into your content by exaggerating or omitting information.

Facebook truly recommends creating content that people will watch from beginning to end. The magic number right now is 3 minutes. Research has shown us that people on Facebook find value in longer videos that have a storyline. We prioritize longer videos (three minutes or more) that inspire people to continue watching.

LOYALTY AND INTENT

If people are returning to your page or searching for your content on Facebook, they see that as important when it comes to video content. Facebook urges their users to offer bonus or behind-the-scenes content in between longer form content. Keep people wanting more, and keep them coming back!

Do not forget to OPTIMIZE your content so that it is easy to find via search.

ENGAGEMENT

Create content that is ORGANICALLY shared, and ORGANICALLY has engagement. Do not beg for shares and do not force engagement. Facebook will “reward” content that has meaningful engagement between viewers of your content. Be authentically shared. Shares remain one of Facebook’s most powerful tools for organic distribution.

Show up. Engage with those who are engaging with you.

The bottom line for all of these practices is that if you are authentic, honest, and put out good content, your videos have the potential to thrive!

How are YOU stacking up with these best practices?

messenger-mothers-day

Facebook recently announced that they will be adding some flashy new elements to celebrate that special lady in our lives – MOM.

Facebook reports that back in 2017, “Mother’s Day conversations drove more posts in one day than any other topic on Facebook and was one of the biggest days on Messenger.” (Facebook). No surprise there, as Mother’s SHOULD be celebrated in a big way!

So, what will you be seeing? Well, keep an eye out on Facebook Messenger for some great stickers and frames, as well as throughout Facebook itself. Additionally, there will be other ways to show your mother and others how much you care – send a card, use a frame, or post messages of love on your timeline and theirs.

Thanks for sharing and showing the love, Facebook!